The world has been dominated by a 16 year old Pop/ R&B Artist by the name of Justin Bieber! It’s safe to say everyone has heard about this kid at least once over the past few months as he became an overnight sensation. Bieber was founded by Usher on YouTube when he was just 14, singing cover’s of other’s music, and since then he has signed with Usher’s label & brought in millions of revenue worldwide. Even though his first album, ‘My World’, dropped just 5 months ago, he’s back with another, ’My World 2.0′, taking over the Trending Topics daily on Twitter, as well as the Radio airwaves & internet!

One thing about Justin Bieber that is great is that his marketing strategy is genius! After looking at it, one has to give everyone around him some sort of props. Here it goes in a nutshell: Young Caucasian Teenager + Catchy Pop Singles + R&B Album + Great Voice = Billions of Young Screaming Girls & Lots of $ $ $ $ $ $!
As for the album, ‘My World 2.0‘ is actually a great solid album. You hear a lot of about the dislike of bubble gum artists, such as Taylor Swift & Miley Cyrus, & thanks to them, they will forever hold a stereotype for artists in that genre; But what sticks out about Justin Bieber is that he is a genuine Pop/ R&B Artist, and I believe we have Usher to take for that for the most part in not changing the Justin’s swagger to be like everyone elses. One of my favorite tracks on the album would have to be “Runaway Love”, written by one of the dopest Songwriting groups/ Artists in the game right now, Rock City. Another hot track on the album would have to be “Up”, which accentuates the singer’s voice with a soulful beat. Suprisingly, the whole album is considered an R&B album. Aside from the Pop singles, “Baby” featuring Ludacris & “Eenie Meenie” featuring Sean Kingston, the album as a whole has a great feel, especially from a young kid out of Canada.
There have been lots of rave reviews about the album & many are saying that Justin could be the next Michael Jackson, or at least sounds like him in his music. It’s agreeable, in a voice & early success perspective, but Justin will have some big shoes to fill if he wants to be the next King of Pop.
Words by Michael ‘Showtime’ Watson